Case study · Booking + CMS · 2024

Online booking that stopped the phone from ringing past 6pm.

40%

drop in missed enquiries

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Before
After

The story

The problem

Vandalia had two front-desk staff fielding 90+ phone calls a day, half of them just to ask about openings. After-hours owners were leaving voicemails that never got returned, and the clinic was losing new pet families to the chain across the road.

What we built

A clean five-page site fronted by a real-time availability widget tied to their existing practice software. The widget knows which appointment types need a vet vs. a tech, and only shows slots that actually fit. Confirmations go out by SMS; reminders run on a schedule the front desk can edit themselves.

We also added a tiny "is this an emergency?" branching question at the top of the booking flow, which routes urgent cases to the on-call number and everyone else to self-serve.

The outcome

Phone volume dropped 40%, missed enquiries dropped with it, and the front desk got their afternoons back. New-patient signups went up 22% in the first quarter because parents could book a first visit at 10pm without waiting for Monday. Lighthouse: 100. Average load: 0.4 seconds.

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